Wednesday, July 4, 2012

What’s the buzz on serums and how do they fit into your routine?

Lately, it seems that everyone is talking about skin care serums and praising the many benefits of using one. And with good reason! Serums can help you achieve better results from your existing skincare routine.

So what is a serum?
A serum is a skin care product that contains a higher concentration of active ingredients.

Why should you use one?
Serums are ideal to add to your routine when your skin appears to be in a rut or when your usual skin care products just don’t seem to be performing the way they used to.

How should you use one?
Apply morning and night, after cleansing and before moisturizing.

Ready to give serums a try?
Then don’t miss Avon’s Campaign 16 Brochure featuring the launch of Anew Genics Treatment Concentrate. This lightweight serum is perfect for summer and is formulated with 2X the concentration of YouthGen Technology* designed to boost skin’s youth gene activity** Use before your favourite Anew Day or Night Cream.

The Anew Genics Treatment Concentrate results
See expression lines softened instantly and target wrinkles, discolorations and age spots.

Be sure to take advantage of the special introductory price of just $39.99 in Avon’s Campaign 16 Brochure. That’s a $5 savings off the regular price.

*Versus Anew Genics Night Treatment Cream.
**Based on testing in skin cells.
***Based on a consumer-perception study of women ages 45-59.

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